SUMMARY
OVERVIEW: Here in the Philippines we
are not only known to have distinctive holiday destinations but also rank as
the Dog Capital of East Asia (One pet dog for every 8 persons)[1].
In other words, most Filipinos know the value of having a pet dog. Sadly, what
is being promoted here are those literal show dogs which are totally delegated
to paid specialists or experienced trainers hence abrogating the delight
that one gets when the trainer himself and the handler is the owner. In other
words, this does not stimulate a bonding adventure. I would say that it has its
purpose but not a venue to promote the bond between men and his dog.
This cultural backlog of
oligarchy found also in our dog shows is not consistent in promoting the
motivation behind Filipinos’ love for dogs. It has become ineptly commercial.
In addition, the rising status of the middle class and a more affluent society
has magnified that scale.
Sports are also slowly replacing the demanding
challenge that bonded men and dogs while hunting, and especially in a place
where gun licensure and animal right advocates is severe. What is left to dog value has somehow leaned
toward purely for companionship only, and this is even now being contested by
modern sports activities and sports holiday destinations that oblige its owners
to leave them at home during those activities or board them elsewhere. Read more...
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All Value is in Philippine Pesos
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MAP OUT PLAN: Its
inception is to enclose a section of 1938.64 sq. yards so that the area could
be utilized as dog kennel and a training ground. Next is to purchase from the
limited GSP number of matured Phil. Grand Champ in mainland Manila and a 2 year
Phil. Champ bitch as parent dogs from a renowned breeder that I am presently
talking to. It will take 6 months the most before the female dog will be ready
for breeding, and another 2 months in pregnancy before a handful of puppies
will be birthed and initially trained. Four (4) selected puppies from the first
batch of siblings will be kept and trained so as to employ them as models to exhibit
the breed’s ability to perform those various tasks found in hunting since the
breed is fairly new and unknown here in the Philippines. This campaign would simultaneously involve
forming a club which will be called “Feathers
Fur & Fins” to represent the variety of sporting fields that it
covers. Total build up time is 2
years.
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TARGET MEMBERS: Only
those who have an active lifestyle and are determined at all cost to train and
exercise their own dogs contrary to delegating them to a hired hand.
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POTENTIALITY: 2005
Annual Survey of Philippines Business Industry (ASPBI) records that sporting
and other recreational establishments generated the highest revenue amounting
to Php 44.7 billion or 45.4% of the total revenue. This shows that the sports
industry here in the Philippines has seen rapid changes and innovations and that
each activity can readily be funneled with having a dog as its alliance.
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DIFFERENTIATION: The goal in breeding is not only to produce and improve the breed to
make sure that we have the highest quality of puppies, introduce the joy of the
primitive hunting pleasure that is intensely contended by various Animal
Welfare Groups, elude or insure the enigma of Gun Ownership here in the
Philippines, and induce the men and dog partnership to every possible sports
activity that’s been established instead of competing or concocting a new one.
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MARKET STRATEGY: Since
Cebu is located not only in Central Visayas but also lies in the heart of the
Philippines, we will be promoting this venture in a variety of methods such as
actual exhibits of the dogs capability, attract groups that are already engaged
in outdoor activities and encourage them to associate their activity with the
pleasure of seeing and securing a chase or a target. I also plan to gain
publicity through the social media sites, carry business cards, etc., and then
later popularize the breed through local and national shows that will be
managed and supervised by the Association.
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REVENUE MODEL & FINANCIAL PROJECTION:
All Value is in Philippine Pesos
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[1]
Theresa Bradley & Ritchie King, Nov 13, 2012, The Dog Economy is Global –
but What is the World’s True Canine Capital?, http://theatln.tc/1bqtuAZ
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